Roots

Pay rent. Build equity.

YEAR FOUNDED

2021

CATEGORY

B2B

TEAM SIZE

4

About

Roots Homes is a Las Vegas-based startup reimagining the path to homeownership for Millennials and Gen Z. By offering a fractional ownership model, Roots allows customers to rent homes while simultaneously building equity. Through monthly payments, a portion goes toward equity accumulation, providing flexibility and a stepping stone toward full ownership. Additionally, Roots facilitates access to assumable mortgages, enabling buyers to take over existing low-interest loans, often resulting in significant savings compared to current market rates. With a mission to make homeownership more accessible, Roots has garnered attention for its innovative approach in the real estate sector.​

The process is designed to be seamless and efficient. Roots pre-qualifies buyers, matches them with homes featuring assumable loans, and supports them through every step of the transaction. With a 45-day closing guarantee and assistance in navigating lender requirements, Roots ensures a smooth transition for both buyers and sellers.

Founded by Lauren Self, Roots is committed to expanding homeownership opportunities by leveraging existing mortgage structures. By focusing on assumable loans, Roots offers a unique solution that benefits buyers seeking affordability and sellers looking to transfer their mortgage obligations efficiently.

Want to join our portfolio?

If you have an idea you are excited about that fits our ethos, start an application. One of our team members will get back to you within a month.

Founders, Inc.

Where the world's most ambitious build.

23:07

Made with love in Fort Mason.

Founders, Inc.

Where the world's most ambitious build.

23:07

Made with love in Fort Mason.

Founders, Inc.

Where the world's most ambitious build.

23:07

Made with love in Fort Mason.