You’ve made the same resolution three years in a row.
This year I’m finally starting my company.
You didn't.
And if nothing changes, you won't in 2026 either. Not because the idea isn't good. Not because you're not capable. But because nothing is forcing you to move.
So the idea stays where it’s safest.
In your notes app. Maybe a Notion doc. Maybe a folder called "startup shit" you won’t open till next December.
Resolutions are free. They cost nothing to say and nothing to abandon.
There's a reason most people never start.
Starting means making something that exists outside your head. Something that can be used, ignored, copied, criticized. Something that doesn't need you to explain it.
An Artifact.
Not a promise. A receipt.
Proof the idea left your head and hit reality.
Twitch wasn’t a vision. It was a webcam strapped to one guy's head 24/7. Airbnb wasn't a revolution in travel. It was three air mattresses and an $80 listing. Stripe wasn’t a thesis. It was seven lines of code that moved money.
The hardest part isn't the building. It's letting the thing exist outside your head, where you can't protect it anymore.
This January, you are faced with the same two options in front of you.
Make another resolution — the fourth, the fifth, the tenth — and feel the familiar optimism before February takes it.
Or finally make.
Five weeks. January 12 to February 13. Fort Mason.
Not for people exploring entrepreneurship. Not for people who need another year to prepare.
For people who are done making the same promise to themselves.
Ends with a showcase. Top teams receive up to $250K in funding + $500K in credits.
100 spots.
84/100 spots left
Applications close December 31.