Hup AI

Hup sees your space. Acts on your behalf, and makes home life effortless.

FOUNDERS

YEAR FOUNDED

2025

CATEGORY

AI/ML

Hardware

TEAM SIZE

2

About

Hup is a smart home assistant that actually watches out for you. Founded by Stan Matt, it uses AI-powered cameras and voice interaction to gently manage your space—reminding you to take out the trash, flagging hazards like a stove left on, or noticing when your dog’s water bowl is empty. It’s like having a calm, helpful friend in the room—one that sees what needs doing, remembers what you forgot, and celebrates your progress.


You get a palm-sized device and companion app that automatically tracks tasks, builds better routines, and gives you peace of mind without the mental clutter. Hup is already making homes across the U.S. more organized, more aware, and way less overwhelming.

Media

Want to join our portfolio?

If you have an idea you are excited about that fits our ethos, start an application. One of our team members will get back to you within a month.

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Made with love in Fort Mason.

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Made with love in Fort Mason.

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Made with love in Fort Mason.