Hup AI

Hup is a smart home assistant that actually watches out for you. Founded by Stan Matt, it uses AI-powered cameras and voice interaction to gently manage your space—reminding you to take out the trash, flagging hazards like a stove left on, or noticing when your dog’s water bowl is empty. It’s like having a calm, helpful friend in the room—one that sees what needs doing, remembers what you forgot, and celebrates your progress.

You get a palm-sized device and companion app that automatically tracks tasks, builds better routines, and gives you peace of mind without the mental clutter. Hup is already making homes across the U.S. more organized, more aware, and way less overwhelming.